Super Consumer Group is bringing global, unexpected flavours to India — everyday indulgences that feel premium without the price.
See Open RolesThere are flavours and formats that are mainstream across Asia, Europe, and the Americas — that have never had a serious home in India. We're changing that.
India's confectionery market is one of the largest in the world, and still largely defined by the same few formats it's had for decades. The consumer has moved. The products haven't.
We are a funded, full-time venture operating out of Delhi NCR. We are building our core team now, ahead of launch — looking for people ready to own functions, not just fill them.
With over a decade in sales and business development across industries, Abhinav has always been drawn to what makes people choose one thing over another. That curiosity led him to found Super Consumer Group — built for the moments between the big ones, the small everyday indulgences that bring a little joy to your day.
Cornell-educated, serial builder — Ananya brings a gut feel for how things actually work, not just how they're supposed to. She's moved across geographies and roles early enough to stop seeing them as separate worlds. That lens is what she brings to Super Consumer Group.
Bonjour brings four decades of manufacturing, distribution, and market intuition to Super Consumer Group. This is not an acquisition. This is a vote of confidence.
As the most recognised socks brand in India, Bonjour was built the old-fashioned way: by getting operations right, investing in the right people, and never cutting corners on quality.
Mr. Sanjay Jain didn't just build a company — he built an institution. He turned a single product category into the most recognised socks brand in India, the old-fashioned way: by getting operations right, investing in the right people, and never cutting corners on quality.
What sets him apart isn't the scale — it's that his team has stayed with him through it. Beyond Bonjour, he has expanded into real estate, co-living, and several other verticals. His involvement with Super Consumer Group brings exactly that — decades of manufacturing, distribution, and business intuition that no MBA can teach.
If you've spent years executing someone else's playbook, this is your chance to write one. The people who join now will own functions, shape strategy, and grow with the brand — not slot into a hierarchy that already exists.
Own a territory end-to-end. Drive distribution and retail relationships across Delhi NCR markets.
Build and manage relationships with modern trade partners, distributors, and key institutional accounts.
Shape how India sees a brand that hasn't been seen before. Own strategy, creative, and market positioning.
Bridge the gap between brand and shelf — activations, visibility, and in-store execution.
On-ground execution across assigned beats. Build outlet presence, drive offtake, and be the brand's face in the market.
Book a slot directly, message us on WhatsApp, or drop us an email. We'd love to hear from you.
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